Think of this date as a first step. Dating is a process and it takes time. Sure, you’d like to find instant chemistry, mutual attraction, and common interests. That’s the ideal. But there are many other possible outcomes. If you approach the situation with curiosity rather than rigid expectations, you’ll be less likely to be […]
Beyond Happiness: Women Entrepreneurs
Women entrepreneurs are happier than men entrepreneurs and women who don’t start their own businesses, and this well-being increases with age, according to a recent report by the Global Entrepreneurship Monitor. But there’s a catch. When women are first starting their businesses, their well-being dips significantly, in part because it is higher than men’s to […]
Ageless Entrepreneurs
Every day, I read articles confirming the rise in entrepreneurship. This is not a flash-in-the-pan trend. This is face of the economy of the future. And that face is decidedly feminine. Not only are women starting their own businesses at a consistently high rate, boomer women in particular are choosing this path as an alternative […]
Finding Your Tribe in Business, Work, and Life
You’ve all heard the advice: If you are starting or running an established business, you need to find and target your niche. Narrow down the demographics—age range, gender, socioeconomic status—and ignore the outliers. But we’re all outliers. No individual fits neatly in a box. Why should we market that way? Just ask any boomer what […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
You Don't Need Psychic Powers
I’ve talked before about why it’s a mistake to wait for the economy to recover before we transform our lives, work, and world. The future belongs to those who are starting those transformations now, who are shaping the world and creating their own place in it. If you can’t afford to make a huge leap […]
The Value of Experience
If there is one thing that is more important than ever in our businesses, our marketing, our careers, and our lives, it’s experience. Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through […]
Guest Post: Taking Ownership of Your Future–The Power of Encore Entrepreneurship
Karen Sands and I have a lot in common; in fact, as I’ve gotten to know her and her work over the past months, I’ve had the sense of encountering a kindred spirit. We both share the conviction that we are living at an important moment in history. We have both experienced the ways in […]
Discarding the "Too Old" Myth
I doubt that anyone is surprised that the GOP is preemptively attacking Hillary Clinton based on her age. Reince Priebus, chairman of the Republican National Committee, and Karl Rove, Republican strategist, have both been busy in the media casting doubts on whether Ms. Clinton is fit to run for office based on age and health. […]
Communities of the Future
In Will Doig’s article “How to Solve the Boomer Retirement Crisis,” he defines this “crisis” as an unprecedented number of retirees moving away from cities, making “caring for aging boomers vastly more complicated.” The rest of the article then focuses on how cities can be made more attractive to retirees. I agree with many of […]
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