Everyone has their own individual truth; what they believe, what they feel and what they value. I’m interested only in the truth inside. My life is about finding the truth of a character, the truth of a relationship, the truth of God, the truth of health. That’s all I’m interested in. —Shirley Maclaine Being an […]
Ageless Beauty Does Exist
Sharon Stone has been in the media lately, from Shape magazine to an interview on Oprah Prime to Huffington Post coverage of both, saying she doesn’t want to be an ageless beauty, that ageless beauty doesn’t exist. She then goes on to explain: “We have to have internal health and internal wellness, . . . […]
Ageless Technology
Despite the stereotype of the technology-challenged Boomer, we know that 50-plussers are a fast-growing group of technology users, particularly in using social media for multiple purposes, including growing their businesses—especially among women Boomerpreneurs. But there’s another area of technology that often flies under the radar when we’re talking about Boomers and tech, yet the impact […]
A New Story for Positive Aging
I remain an optimistic aging junkie, having just gotten my annual hit of positive aging at the Seventh Annual International Conference on Positive Aging (aka “PAC”), now hosted by the Institute for the Ages, in Sarasota, Florida. Passing the baton from the West Coast to the East Coast venue, the conference was co-sponsored by the […]
The Value of Experience
If there is one thing that is more important than ever in our businesses, our marketing, our careers, and our lives, it’s experience. Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
The Next Sexual (R)evolution
One of the most prevalent stereotypes about aging is that we become sexless beings. This is akin to the invisibility we feel, experience, or fear, especially women, as we face the years ahead of us. This invisible sexuality is particularly ironic with leading edge Boomers, the generation that brought the first sexual revolution. Are we […]
False Alarm: Reinvention Is Boomer Friendly
Originally posted on Ageless Futures. Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I […]
The Future of Multigenerational Leadership
Business is becoming more and more multigenerational, especially as Boomers plan to work longer, out of necessity for some but also as a result of longer, healthier life spans. None of this is news to anyone, much less to futurists. For all the media hype pitting the generations against each other, the facts demonstrate that […]
False Alarm: Reinvention Is Boomer Friendly
Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I choose . . . […]
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