Say you don’t need no diamond rings And I’ll be satisfied. Tell me that you want the kind of things That money just can’t buy. I don’t care too much for money. Money can’t buy me love. —Beatles, “Can’t Buy Me Love” Boomers have come full circle. Well, almost. The Boomer Values Realignment Study recently […]
The Leadership Challenge
A survey by the Center for Public Leadership, of the Harvard Kennedy School, found that 68% of respondents believe there is a “leadership crisis in America.” Ron Ashkenas has written a post on the Harvard Business Review Network, positing that the difficulties facing today’s leaders are twofold: (1) The volume and velocity of issues leaders […]
The Future of Sustainable Business Is Flexible
New research from Catalyst confirms yet again the importance of flexible work arrangements (FWA), and not just for women with children, a common misconception. It’s becoming increasingly clear that the only companies able to consistently attract and retain top talent, regardless of gender, are those offering some form of FWA. Further, the research shows that […]
Communities of the Future
In Will Doig’s article “How to Solve the Boomer Retirement Crisis,” he defines this “crisis” as an unprecedented number of retirees moving away from cities, making “caring for aging boomers vastly more complicated.” The rest of the article then focuses on how cities can be made more attractive to retirees. I agree with many of […]
Ageless Marketing Matters
Guest post by G. Richard Ambrosius, Founder and Principle of Positive Aging®, a strategic marketing consulting and training firm. In 2013, the United States “celebrated” a historic milestone that has gone generally ignored by governments, businesses and nonprofit organizations. For the first time in history, those ages 65 and older outnumber those under the age of […]
Multiple Conversations on Aging
I read an article recently (Tori Vigil’s “Thank God for Aging”) that put beautifully why aging is in many ways a positive part of life. What struck me most, though, is that the author is in her 30s. One of my most important missions in my work and in my life is to change the […]
Boomer Women Mean Business
The more things change, the more they stay the same. For more than thirty years, women have been starting businesses at about double the rate of men. For many, this was the result of hitting the glass ceiling or discovering that they didn’t want the long hours and imbalanced lives, poisoned corporate culture, and work […]
Customize Your Future
There’s an exciting theme running through news articles, blogs, and various recent studies. From articles on remodeling or technology to studies of the future of the workplace, one idea keeps resurfacing: customization. We’ve discussed how this applies in the workplace (e.g., “A Future That Works”) and in tailoring our communities (e.g., “Communities of the Future”), […]
How Loud Are Your Actions?
We live in a media-savvy world, which means that it takes more than even the boldest PR moves to demonstrate that we mean business—on gender equality, environmental sustainability, political will, charitable contributions, and so on. A company that speaks out on increasing U.S. employment while outsourcing jobs to India will be scoffed at. A million-dollar […]
Serving the Boomer Market
Whether you’re a Boomerpreneur or not, odds are you are serving or hoping to serve the enormous Boomer market. If you are not, you are leaving money on the table. I guarantee it. But how exactly do you reach this generation, especially if your business provides products or services that are not age specific? The […]
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