In a recent interview with John Feather, Ph.D., CEO of Grantmakers in Aging, we discussed the long-term care expert’s views of the general public when dealing with growing older. Most believe that our society lives in a state of denial when dealing with aging. Dr. Feather’s organization, with the help of other leaders in aging […]
Do “-isms” Create Schisms?
Marco Rubio recently announced his run for the presidency of the United States. In his statements, and in what is clearly being interpreted as a snub to Hillary Clinton, he suggested that we do not need “a candidate of yesterday” and declared himself a “generational choice.” What does it mean to want to nullify […]
Tinder Under Fire
Tinder is something flammable, a substance used to incite or inflame. And the dating app Tinder seems to be living up to its name… The web is currently abuzz (atwitter??!!) with articles about whether the brand’s new pricing structure is ageist. So what’s the scoop? First, the fundamentals. Tinder, for anyone unfamiliar with the name, […]
Discarding the "Too Old" Myth
I doubt that anyone is surprised that the GOP is preemptively attacking Hillary Clinton based on her age. Reince Priebus, chairman of the Republican National Committee, and Karl Rove, Republican strategist, have both been busy in the media casting doubts on whether Ms. Clinton is fit to run for office based on age and health. […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
The Next Sexual (R)evolution
One of the most prevalent stereotypes about aging is that we become sexless beings. This is akin to the invisibility we feel, experience, or fear, especially women, as we face the years ahead of us. This invisible sexuality is particularly ironic with leading edge Boomers, the generation that brought the first sexual revolution. Are we […]
The Future of Multigenerational Leadership
Business is becoming more and more multigenerational, especially as Boomers plan to work longer, out of necessity for some but also as a result of longer, healthier life spans. None of this is news to anyone, much less to futurists. For all the media hype pitting the generations against each other, the facts demonstrate that […]
A Tale of Two Futures
Two articles on Boomers and the economy caught my eye recently, in part because they depict two vastly different futures. In one, “Wells Fargo Warns of Looming Retirement Crisis,” we get the usual scaremongering about Boomers harming the futures of Millennials. The solution? Boomers should invest more. The other article, “The Myth That Baby Boomers […]
Are Small Businesses Losing Effective Board Leadership Because of Ageism?
Guest post by Clarence E. Pearson, International Federation of Ageing The small business community is losing an important resource: As greater longevity increases the population of those aged 65 and over, increasing numbers of skilled and seasoned senior executives leave the business world and join the pool of retirees. But the business sector is not making […]
Work Reimagined Pledge
Most of us know that the stereotypes about 50+ workers are usually the opposite of the truth: We actually have lower absentee rates and greater job performance and problem-solving ability, largely due to experience—on the job and in life. But employers who consciously or unconsciously believe the stereotypes won’t hire the workers who would prove […]
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