You have no doubt heard the phrase, “No one on their deathbed regrets not having worked more.” The point is clearly to remind us to focus on what matters. But are we truly motivated by a fear of regret?
No End Date
Think of this date as a first step. Dating is a process and it takes time. Sure, you’d like to find instant chemistry, mutual attraction, and common interests. That’s the ideal. But there are many other possible outcomes. If you approach the situation with curiosity rather than rigid expectations, you’ll be less likely to be […]
Ageless Entrepreneurs
Every day, I read articles confirming the rise in entrepreneurship. This is not a flash-in-the-pan trend. This is face of the economy of the future. And that face is decidedly feminine. Not only are women starting their own businesses at a consistently high rate, boomer women in particular are choosing this path as an alternative […]
Finding Your Tribe in Business, Work, and Life
You’ve all heard the advice: If you are starting or running an established business, you need to find and target your niche. Narrow down the demographics—age range, gender, socioeconomic status—and ignore the outliers. But we’re all outliers. No individual fits neatly in a box. Why should we market that way? Just ask any boomer what […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
Communities of the Future
In Will Doig’s article “How to Solve the Boomer Retirement Crisis,” he defines this “crisis” as an unprecedented number of retirees moving away from cities, making “caring for aging boomers vastly more complicated.” The rest of the article then focuses on how cities can be made more attractive to retirees. I agree with many of […]
We Are the Truth Tellers
Everyone has their own individual truth; what they believe, what they feel and what they value. I’m interested only in the truth inside. My life is about finding the truth of a character, the truth of a relationship, the truth of God, the truth of health. That’s all I’m interested in. —Shirley Maclaine Being an […]
Ageless Beauty Does Exist
Sharon Stone has been in the media lately, from Shape magazine to an interview on Oprah Prime to Huffington Post coverage of both, saying she doesn’t want to be an ageless beauty, that ageless beauty doesn’t exist. She then goes on to explain: “We have to have internal health and internal wellness, . . . […]
Ageless Technology
Despite the stereotype of the technology-challenged Boomer, we know that 50-plussers are a fast-growing group of technology users, particularly in using social media for multiple purposes, including growing their businesses—especially among women Boomerpreneurs. But there’s another area of technology that often flies under the radar when we’re talking about Boomers and tech, yet the impact […]
A New Story for Positive Aging
I remain an optimistic aging junkie, having just gotten my annual hit of positive aging at the Seventh Annual International Conference on Positive Aging (aka “PAC”), now hosted by the Institute for the Ages, in Sarasota, Florida. Passing the baton from the West Coast to the East Coast venue, the conference was co-sponsored by the […]
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