If there is one thing that is more important than ever in our businesses, our marketing, our careers, and our lives, it’s experience. Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
The Next Sexual (R)evolution
One of the most prevalent stereotypes about aging is that we become sexless beings. This is akin to the invisibility we feel, experience, or fear, especially women, as we face the years ahead of us. This invisible sexuality is particularly ironic with leading edge Boomers, the generation that brought the first sexual revolution. Are we […]
False Alarm: Reinvention Is Boomer Friendly
Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I choose . . . […]
Intergenerational Businesses
The media, academia, and research firms are dipping into futuring by discussing the question, “What will companies do when Baby Boomers step down?” The latest attempt to answer this is found in a report by researchers at Cass University in London, “After the Baby Boomers: The Next Generation of Leadership.” Their findings are interesting, particularly […]
The Multigenerational Workplace
I’m always thrilled to see articles addressing age-based stereotypes in the workplace, not only those that mischaracterize 50+ women and men but also those that lump all Millennials together, or all Gen X’ers. Haydn Shaw, at Huffington Post, offers some useful advice and perspective on how multiple generations can get along better in the workplace. […]
Ageless Beauty
“Men . . . can still be sexy while they grow older, while women grow old and ugly!” —Violet, played by Meryl Streep in August: Osage County Recently, on the Golden Globes, Diane Keaton appeared onstage looking the epitome of agelessly beautiful, but almost immediately after, a L’Oreal commercial appeared showing Diane with all her […]
Lessons from Hunza, by Cecelia Hurwich
This post is a much abridged version of a remarkable journey described by Ageless Expert Cecelia Hurwich in “The Road to Hunza Valley.” Read every last transformative, vivid, ageless detail in the full article here. I had been fascinated by the health and longevity of the Hunzakuts—the people of the Hunza Valley in Pakistan— ever since […]
Eco-Elders: Legacy and Environmental Advocacy, by H. R. Moody
Guest post by Ageless Expert Harry R. Moody The future is entirely foreseeable. What is unpredictable is how we will respond. I once was sitting in a restaurant with Rabbi Zalman Schachter, talking about the search for meaning in old age. Suddenly Reb Zalman turned to me and said, “You know, this search for […]
The Multigenerational Workplace
I’m always thrilled to see articles addressing age-based stereotypes in the workplace, not only those that mischaracterize 50+ women and men but also those that lump all Millennials together, or all Gen X’ers. Haydn Shaw, at Huffington Post, offers some useful advice and perspective on how multiple generations can get along better in the workplace. […]
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