We’re all aware that each generation tends to live longer than the ones before, and we might have noticed also that each generation looks and acts younger at a particular age than previous generations at that same age. Yet our mindset about what it means to be 30, 40, 50, 60, and beyond tends to […]
Viewing the Future through Youth-Colored Glasses
In a recent piece on Forbes, Jason Nazar speculates on the future of business and entrepreneurship. I agree with many of his points, but I think his biases color his judgment on some points, particularly regarding age. His fourth point reveals how ingrained ageism is in our society, to the point where stereotypes linger despite […]
One Secret of Graceful Aging
or Some Things Just Don’t Work the Way They Used To By Sidra L. Stone, Ph.D. The war was over and the big day had finally arrived. My mother and I took the subway to Manhattan to a fine department store for my first pair of really special shoes. They were perfectly delicious—a luxuriously soft […]
Looking Forward
Neurologist and author Oliver Sacks recently wrote an op-ed piece for the New York Times about his upcoming 80th birthday, The Joy of Old Age. (No Kidding.) I highly recommend that you read it in its entirety. His closing resonated with me in particular, and I just have to share it with you in its […]
Ageless Marketing Matters
Guest post by G. Richard Ambrosius, Founder and Principle of Positive Aging®, a strategic marketing consulting and training firm. In 2013, the United States “celebrated” a historic milestone that has gone generally ignored by governments, businesses and nonprofit organizations. For the first time in history, those ages 65 and older outnumber those under the age of […]
Multiple Conversations on Aging
I read an article recently (Tori Vigil’s “Thank God for Aging”) that put beautifully why aging is in many ways a positive part of life. What struck me most, though, is that the author is in her 30s. One of my most important missions in my work and in my life is to change the […]
Customize Your Future
There’s an exciting theme running through news articles, blogs, and various recent studies. From articles on remodeling or technology to studies of the future of the workplace, one idea keeps resurfacing: customization. We’ve discussed how this applies in the workplace (e.g., “A Future That Works”) and in tailoring our communities (e.g., “Communities of the Future”), […]
Serving the Boomer Market
Whether you’re a Boomerpreneur or not, odds are you are serving or hoping to serve the enormous Boomer market. If you are not, you are leaving money on the table. I guarantee it. But how exactly do you reach this generation, especially if your business provides products or services that are not age specific? The […]
Positive Aging Does Not Mean Denial
Positive Aging is the latest meme for describing new approaches to life post-50, approaches that focus on changing the conversation about aging to encompass the reality that the years ahead of us hold more potential, not less—for meaningful work and business, making a difference, and living lives of significance, value, and visibility. I am wholeheartedly […]
Creativity after 40
This is a youth-oriented society, and the joke is on them because youth is a disease from which we all recover. —Dorothy Fuldheim I’ve had many clients tell me they are just not creative people, thinking the term describes only artistic people, but this couldn’t be further from the truth. We all have creativity inside […]
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