With more people living longer, active lives, we are at a historical crossroads in which the demographics of business environments are shifting. It’s time to drop the narrative that persists about Boomers vs. Millennials battling over jobs, being on different planes or coming from opposing perspectives. It’s time to undergo the complex transformations necessary […]
No End Date
Think of this date as a first step. Dating is a process and it takes time. Sure, you’d like to find instant chemistry, mutual attraction, and common interests. That’s the ideal. But there are many other possible outcomes. If you approach the situation with curiosity rather than rigid expectations, you’ll be less likely to be […]
Beyond Happiness: Women Entrepreneurs
Women entrepreneurs are happier than men entrepreneurs and women who don’t start their own businesses, and this well-being increases with age, according to a recent report by the Global Entrepreneurship Monitor. But there’s a catch. When women are first starting their businesses, their well-being dips significantly, in part because it is higher than men’s to […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
The Value of Experience
If there is one thing that is more important than ever in our businesses, our marketing, our careers, and our lives, it’s experience. Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through […]
False Alarm: Reinvention Is Boomer Friendly
Originally posted on Ageless Futures. Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I […]
The Multigenerational Workplace
I’m always thrilled to see articles addressing age-based stereotypes in the workplace, not only those that mischaracterize 50+ women and men but also those that lump all Millennials together, or all Gen X’ers. Haydn Shaw, at Huffington Post, offers some useful advice and perspective on how multiple generations can get along better in the workplace. […]
Viewing the Future through Youth-Colored Glasses
In a recent piece on Forbes, Jason Nazar speculates on the future of business and entrepreneurship. I agree with many of his points, but I think his biases color his judgment on some points, particularly regarding age. His fourth point reveals how ingrained ageism is in our society, to the point where stereotypes linger despite […]
Communities of the Future
In Will Doig’s article “How to Solve the Boomer Retirement Crisis,” he defines this “crisis” as an unprecedented number of retirees moving away from cities, making “caring for aging boomers vastly more complicated.” The rest of the article then focuses on how cities can be made more attractive to retirees. I agree with many of […]
Customize Your Future
There’s an exciting theme running through news articles, blogs, and various recent studies. From articles on remodeling or technology to studies of the future of the workplace, one idea keeps resurfacing: customization. We’ve discussed how this applies in the workplace (e.g., “A Future That Works”) and in tailoring our communities (e.g., “Communities of the Future”), […]
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