Say you don’t need no diamond rings And I’ll be satisfied. Tell me that you want the kind of things That money just can’t buy. I don’t care too much for money. Money can’t buy me love. —Beatles, “Can’t Buy Me Love” Boomers have come full circle. Well, almost. The Boomer Values Realignment Study recently […]
The Future of Sustainable Business Is Flexible
New research from Catalyst confirms yet again the importance of flexible work arrangements (FWA), and not just for women with children, a common misconception. It’s becoming increasingly clear that the only companies able to consistently attract and retain top talent, regardless of gender, are those offering some form of FWA. Further, the research shows that […]
Ageless Marketing Matters
Guest post by G. Richard Ambrosius, Founder and Principle of Positive Aging®, a strategic marketing consulting and training firm. In 2013, the United States “celebrated” a historic milestone that has gone generally ignored by governments, businesses and nonprofit organizations. For the first time in history, those ages 65 and older outnumber those under the age of […]
Boomer Women Mean Business
The more things change, the more they stay the same. For more than thirty years, women have been starting businesses at about double the rate of men. For many, this was the result of hitting the glass ceiling or discovering that they didn’t want the long hours and imbalanced lives, poisoned corporate culture, and work […]
How Loud Are Your Actions?
We live in a media-savvy world, which means that it takes more than even the boldest PR moves to demonstrate that we mean business—on gender equality, environmental sustainability, political will, charitable contributions, and so on. A company that speaks out on increasing U.S. employment while outsourcing jobs to India will be scoffed at. A million-dollar […]
Serving the Boomer Market
Whether you’re a Boomerpreneur or not, odds are you are serving or hoping to serve the enormous Boomer market. If you are not, you are leaving money on the table. I guarantee it. But how exactly do you reach this generation, especially if your business provides products or services that are not age specific? The […]
Leaders as Storytellers
McKinsey & Company research has probed gender diversity in business worldwide and developed many excellent data points to support the benefits of more women in leadership as well as what it takes to develop more diversity in our organizations. I highly recommend that you read the full report here. One major takeaway I found interesting […]
Caution vs. Hesitation
There are many persons ready to do what is right because in their hearts they know it is right. But they hesitate, waiting for the other fellow to make the first move—and he, in turn, waits for you. —Marian Anderson Before making any big change in our lives—particularly before reinventing ourselves, our work, our world—it […]
Taking the Long View
Many companies hire young people to increase short-term profits. Generally, younger people will have less experience and therefore work for less money, and insurance is usually less costly for a younger employee. These businesses may also believe they are taking the long view, hiring people they won’t lose anytime soon to retirement or health problems, […]
What Will You Do with Your Most Innovative Years?
Studies, such as by the Kauffman Foundation and Northwestern’s Kellogg School of Management, consistently show that innovation increases with age, despite the popular examples of Steve Jobs, Mark Zuckerberg, and Bill Gates. They are notable largely because they are counter to the norm, which is vast numbers of innovators in midlife and beyond working away […]
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