If there is one thing that is more important than ever in our businesses, our marketing, our careers, and our lives, it’s experience. Experience is at the heart of what post-50 women and men bring to business, whether this is as an employee, an executive, or an entrepreneur with the knowledge and connections, gained through […]
Guest Post: Taking Ownership of Your Future–The Power of Encore Entrepreneurship
Karen Sands and I have a lot in common; in fact, as I’ve gotten to know her and her work over the past months, I’ve had the sense of encountering a kindred spirit. We both share the conviction that we are living at an important moment in history. We have both experienced the ways in […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
False Alarm: Reinvention Is Boomer Friendly
Originally posted on Ageless Futures. Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I […]
False Alarm: Reinvention Is Boomer Friendly
Wanna keep on moving on up to the higher ground Wanna keep on moving on up and I’ll stick around Wanna keep on moving on up, got to stand my ground . . . I don’t fade away, I don’t fade away, unless I choose I choose, I choose, I choose . . . […]
The Future of Multigenerational Leadership
Business is becoming more and more multigenerational, especially as Boomers plan to work longer, out of necessity for some but also as a result of longer, healthier life spans. None of this is news to anyone, much less to futurists. For all the media hype pitting the generations against each other, the facts demonstrate that […]
WARNING: What You Don’t Know Will Hurt You!
Be forewarned, the road to a great future has potholes, speed bumps . . . and unexpected detours! Change is all around us and it can quake you to the bone and bring us to our knees. What I’ve learned over the years is that it’s far easier to enter the future with a prepared […]
Birds of a Feather Fail Together
It is human nature to seek out like minds, to befriend people like us. In business, people are more comfortable mentoring, grooming, and promoting people who look, think, and act like them, people they understand. As Google VP Megan Smith points out in her interview with Fortune, people aren’t necessarily conscious of the biases that […]
Grannypreneurs
When thinking about the needs of Boomers and Matures, whether as members of these groups or as those who serve them (or both!), products and services for children may not even be on our radar. Yet this time of year especially, grandparents and even later-life parents are spending more time and money on children than […]
Lean In . . . or Out?
By now, you’ve probably heard of and perhaps read Facebook COO Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead. In her book as in countless articles, women are advised to do this or do that to close the various gender inequalities in the workplace—in promotions (particularly to executive and board positions), […]
You must be logged in to post a comment.