I remain an optimistic aging junkie, having just gotten my annual hit of positive aging at the Seventh Annual International Conference on Positive Aging (aka “PAC”), now hosted by the Institute for the Ages, in Sarasota, Florida. Passing the baton from the West Coast to the East Coast venue, the conference was co-sponsored by the […]
Marketing Across Generations
There are many reasons for companies to target 50+ consumers with their advertising. The most obvious is that they control more than 75% of our nation’s wealth. And they are spending that wealth, outpacing other generations in nearly every buying category. With more people working longer, the argument that targeting younger generations because of future […]
The Future of Multigenerational Leadership
Business is becoming more and more multigenerational, especially as Boomers plan to work longer, out of necessity for some but also as a result of longer, healthier life spans. None of this is news to anyone, much less to futurists. For all the media hype pitting the generations against each other, the facts demonstrate that […]
Intergenerational Businesses
The media, academia, and research firms are dipping into futuring by discussing the question, “What will companies do when Baby Boomers step down?” The latest attempt to answer this is found in a report by researchers at Cass University in London, “After the Baby Boomers: The Next Generation of Leadership.” Their findings are interesting, particularly […]
The Generational Job Rift—And What We Can Do About It
All over the world, people are working past the usual retirement ages. In some cases, this is due to the minimum age rising, and in others, people need or want the income, the security. But, as I’ve discussed before (e.g., The Retirement Age Myth), many people are continuing to work because they want to, because […]
Working With an Ageing Organization as a Student: Why it Matters
Guest Post by Juliette Davodeau, International Federation of Ageing Before starting my internship with the IFA, I was asked a few times “are older people really the most at need?” This question is one of the reasons that really motivated me to join the IFA. Indeed, in France anyways, the living conditions of older people are too […]
The Multigenerational Workplace
I’m always thrilled to see articles addressing age-based stereotypes in the workplace, not only those that mischaracterize 50+ women and men but also those that lump all Millennials together, or all Gen X’ers. Haydn Shaw, at Huffington Post, offers some useful advice and perspective on how multiple generations can get along better in the workplace. […]
Eco-Elders: Legacy and Environmental Advocacy, by H. R. Moody
Guest post by Ageless Expert Harry R. Moody The future is entirely foreseeable. What is unpredictable is how we will respond. I once was sitting in a restaurant with Rabbi Zalman Schachter, talking about the search for meaning in old age. Suddenly Reb Zalman turned to me and said, “You know, this search for […]
A Tale of Two Futures
Two articles on Boomers and the economy caught my eye recently, in part because they depict two vastly different futures. In one, “Wells Fargo Warns of Looming Retirement Crisis,” we get the usual scaremongering about Boomers harming the futures of Millennials. The solution? Boomers should invest more. The other article, “The Myth That Baby Boomers […]
Grannypreneurs
When thinking about the needs of Boomers and Matures, whether as members of these groups or as those who serve them (or both!), products and services for children may not even be on our radar. Yet this time of year especially, grandparents and even later-life parents are spending more time and money on children than […]
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