Time With Sands – Women in Business

I am excited to live in a time when more and more women are in the corporate world and starting their own businesses. What do you see as the future for older women in business?

– Carmen D.

I continue to be optimistic about the future of women of all ages and the future of women at the helm in our enterprises as visionary trailblazers, intrapreneurs, and major players as entrepreneurs. As I predicted in two of my best-selling books, Gray is the New Green (3rd.edition Spring 2022) and the groundbreaking book, The Ageless Way (3rd. edition Spring 2022), the future is a “Fem Future”! Especially for the older women trailblazers who have broken through the glass ceiling, wielding the power to keep those doors wide open for those of us to follow. 

I think the best way to answer this question is to provide you with an excerpt from Gray is the New Green:

Without a doubt, the most massive transformation we’re undergoing as a nation (and around the globe) is catalyzed by the “change-every-thing in-its-path” Gray Force Field of Baby Boomers (born* 1943-1967), approaching or past traditional retirement age. Boomers control more than 57 percent of our nation’s wealth, and they are spending that wealth, outpacing other generations in nearly every buying category. Even if Boomers work less, we’re still talking about a starting point of collective annual income that’s higher than any other generation in the workforce. Combine this with the fact that women alone control 75 percent of consumer spending, and that they outlive men by about five or six years (according to Scientific American and Census data, there are six women to every four men by age 85), and the conclusion is clear: Women mean business. 

But that’s not all. Boomer women mean BIG BUSINESS. Just look at these statistics:

• United States women over 50 have over $15 trillion in buying power, equal to 27% of U.S. spending.
• Women over 50 control almost 70% of disposable income in the U.S.
• People over 50 are 43 percent of U.S. adults and 34 percent of the total U.S. population.
• Women age 50-plus are 24 percent of U.S. adults. 
• Seventeen million-plus U.S. women over the age of 55 are working outside the home. 
• Between 1997 and 2020, the number of U.S. woman-owned businesses grew by 227 percent, versus 156 percent for all new businesses in the United States; a rate one and a half times the average.

Ageless Women are where it’s at! 

Everyone from solopreneurs to large corporations needs to recognize that this market is essential to staying in business in the future, or even in the present. Especially important is that Ageless Women themselves are in a unique position to serve this market just as they are in this market to be served. In other words, gray is the new green!